Plain-English definitions of the terms you'll meet when running interactive screens and digital signage.
Software that turns a tablet, touchscreen or TV into a self-service or interactive station — such as a photo booth, digital menu, signage, prize game or feedback screen. SnapDune is kiosk software that also captures a lead from every interaction.
Screens that display scheduled content — images, video, menus, promotions and widgets — often in zones with a scrolling ticker. Good signage keeps playing even when the network drops (offline playback) and can log what played (proof-of-play).
A verifiable record of which content played on a signage screen, when and how many times. It's used to prove ad or sponsor content ran as agreed, and for compliance and audits.
Showing different content at different times of day — for example a breakfast menu in the morning and a dinner menu in the evening — automatically, by schedule.
A screen that shows a restaurant or café menu with photos, prices and categories. Modern menu boards support dayparting, one-tap sold-out ("86") and syncing prices from a POS.
Collecting a contact (name, email or phone) with consent so a business can follow up. On kiosks, leads come from booth photo delivery, game plays, raffle entries, showroom shares and feedback.
A photo-booth style where the guest sees themselves on a large screen with the background replaced live (real-time segmentation), then poses and captures — as if looking into a mirror.
A short looping video (forward then reverse) captured at a photo booth, exported as GIF or MP4 for easy sharing on social media.
A screen that lets shoppers browse a full product catalog — including items not physically in the store — with photos, variants and videos, and send products to their phone.
A kiosk feature that lets a guest scan a QR code to receive a photo, product or offer on their own phone — which also captures their contact as a lead.
A customer-loyalty metric based on one question: how likely are you to recommend us? On a feedback kiosk, one-tap ratings and reason capture turn walk-in sentiment into trackable scores.
Running the software under your own brand — your logo, colours and name on the screens and dashboard — instead of the vendor's brand.
A record that a guest agreed to be contacted (e.g. a marketing opt-in checkbox) before their details are used — important for privacy compliance when capturing leads.
A voice or text assistant on a kiosk that answers questions using only a specific business's knowledge (grounded), in any language, and logs what guests actually ask.